Institution- Rockstar

Background of Rockstar
Rockstar Games is a major video game developer and publisher based in New York City, owned byTake-Two Interactive following its purchase of UK video game publisher BMG Interactive. The brand is mostly known for Grand Theft AutoMax PayneL.A. NoireThe WarriorsBullyManhunt,Midnight Club and Red Dead series and the use of open world, free roaming settings in their games. It comprises studios that have been acquired and renamed as well as others that have been created internally. While many of the studios Take-Two Interactive has acquired have been merged into the Rockstar brand, several other recent ones have retained their previous identities and have become part of the company's 2K Games division. The Rockstar Games label was founded in New York City in 1998 by the English video game producers Sam Houser, Dan Houser, Terry Donovan, Jamie King and Gary Foreman.


Studios Rockstar Own
Rockstar Japan 2005- Present
Rockstar Leeds 2004- Present
Rockstar Lincoln 1999- Present
Rockstar London 2005- Present
Rockstar New England 2005- Present
Rockstar North 1999- Present
Rockstar San Diego 2003- Present
Rockstar Toronto 1999- Present
Rockstar Vancouver 2002- Present
Rockstar Vienna 2003-2006

What Other Titles are Rockstar Famous For?
Grand Theft Auto
Bully 
Manhunt
Red Dead
Max Payne
Midnight Club
The Warriors


What Has Been Their Most Successful Game?
GTA 4


What Controversies Have Surrounded Rockstar Games in The Past?
They have been in the media spotlight due to the voilent nature of their games. Whether its GTA, an original kind of naive game; GTA:Vice City, much more violent and explicit; GTA:San Andreas, which has now been practically pushed off the market due to an alleged sexual content which deserved them an "18+" rating; or the soon-to-come  Bully, where they practically incentivate school violence.


What has Made Them So Successful?
They were built on a very successful franchise and had a lot of publicity due to their controversial games.


Discuss the Development and Importance of R.A.G.E
Rockstar Games have developed their own game engine called the Rockstar Advanced Game Engine (RAGE) to facilitate game development on the PlayStation 3, Xbox 360, Windows, and Wii systems.


Discuss the Importance of Franchises to Rockstar.
The GTA franchise is important as people expect the game to be controversial, also GTA is the same game but with different characters, settings and levels. 



Discuss How Rockstar is an Example of Vertical Integration.
It has lots of different companies. 


Why is Vertical Integration important for Developers? 
Because the production gets done faster.


Discuss the Oligopoly of the Games Industry and the Implications for Rockstar
Microsoft, Sony and Nintendo